AGENDA

Feb 25-26, 2026
Day One WED, FEB 25TH
Day Two THU, FEB 26TH
A day focused on turning AI ambition into reality. From operating models and agentic patterns to scaling AI in large organizations and creating real user value with GenAI.
10:00 - 10:15
Welcome from the host (Master of Ceremony)
10:15- 10:45 KEYNOTE
Winning the AI Transformation. Opportunities, Challenges and the Classifieds Advantage

What are the opportunities and challenges for Classifieds and how to become winners of the AI transformation

TIM DAVIS -

The Chief of Product, Data, Tech, and Marketing at OLX Group. A veteran of the technology sector with more than 30 years of experience, Tim has been a driving force behind the development of some of the world’s most widely used consumer products across a variety of tech platforms.

Throughout his career, Tim has specialized in building marketplace ecosystems that are enabled by technology and powered by trust. Prior to joining OLX Group as CTO in 2022, he held high-impact leadership roles at several of the world’s largest tech organizations. This includes serving as VP of Platform at Booking.com, as well as senior roles at Amazon Web Services (AWS) and Microsoft. His deep expertise spans product management, engineering, and infrastructure, with a consistent focus on creating products that are both technologically superior and loved by customers at a massive scale.

10:45 - 11:45 KEYNOTE
What comes next: looking into the future 
AZEEM AZHAR+
11:45 - 12:00
Networking break
12:00 - 12:45 PANEL
Beyond the Hype. Creating Real User Value with GenAI in Marketplaces
BERNARDO HERRERO +

Director of Product for AI & Machine Learning at Despegar, where he leads the integration of Generative AI to revolutionize the travel booking experience across Latin America. He is credited with spearheading the development of SOFÍA, Despegar’s advanced AI travel assistant, which leverages natural language processing to provide personalized, end-to-end trip planning.

isabella piratininga+

Experienced Product Leader with over 10 years in the tech industry, shaping impactful solutions across micro-mobility, e-commerce, and leading organizations in the new economy such as OLX, iFood, and now Nubank. Today she’s Director of Technology and Innovation at iFood.

PAULO DIMAS+

Paulo Dimas is the CEO of the Center for Responsible AI, a leading Portuguese consortium dedicated to developing next-generation AI products based on principles of fairness, explainability, and sustainability. He also serves as the Vice President of Product Innovation at Unbabel, where he has played a pivotal role in scaling the company into a global leader in AI-powered language operations.

ZOLTAN PETRES +

Chief Product Officer at Bolt, where he oversees the product strategy for one of the world’s leading "super-apps" spanning ride-hailing, food delivery, and micro-mobility. Before stepping into the CPO role, he served as the VP of Product at Bolt, playing a fundamental role in scaling the platform’s efficiency and user experience across dozens of countries.

12:45 - 13:15 TECH TALK
From AI sprinkling to AI Transformation
ROB VAN SUNDERT +

Rob van Sundert is Director of AI Products at Vend, leading AI-first transformation in digital marketplaces in the Nordics. He builds and scales autonomous product and design teams and turns AI strategy into execution, growth, and measurable business results. Rob believes technology delivers transformative value only when teams rethink how value is created and put users at the center of execution..

13:15 - 14:30
Extended networking lunch
14:30 - 15:30 PANEL
Scaling AI Coding in Large Organizations
António Costa+

António Costa is a Partner at New Data Tech, where he specializes in leveraging advanced data analytics and AI to drive digital transformation for major enterprises. With an extensive background in information systems and business intelligence, he has become a key figure in the Portuguese tech landscape, helping organizations turn raw data into strategic assets.

DMITRI JARNIKOV +

Senior Machine Learning Specialist at eMAG (via Prosus) and an Assistant Professor at Eindhoven University of Technology, where he bridges the gap between academic research and commercial AI applications. He has secured multiple U.S. patents for innovations in digital rights management and forensic watermarking, while leading efforts to scale AI agents and product search capabilities in the e-commerce sector.

FÜsun Wehrmann+

Füsun Wehrmann is CTPO at Studocu, leading engineering teams for the ed-tech platform and creating AI-enabled learning experiences. With 25+ years in engineering and product, she was previously CTO at InPost Group and held senior roles at Google, Microsoft, and OLX Group. She's a sought-after speaker recognized for transformative leadership in scalable tech ecosystems.

Jakub Jastrzebski +

With over a decade of dedicated experience, I specialize in architecting and amplifying systems while nurturing high-performing engineering teams. While the initial steps are often straightforward, my expertise lies in navigating the intricacies of scaling for sustainable growth.

15:30 - 15:45
Networking break
15:45 - 16:45
Why and how we create AI-first ecosystems
FABRICIO BLOISI -

CEO of Prosus, a global internet group serving over 2 billion customers and one of the world’s largest technology investors. Founder of Mobile Group, Chairman of iFood, and CEO of Naspers, he holds degrees in Computer Science from UNICAMP and an MBA from FGV, with executive programs at Stanford and Harvard. Passionate about education and innovation, Fabricio leads initiatives through his iBI Foundation and serves on the UN’s SDG 4 Education Council for Brazil.

16:45 - 17:00 Synthesis
What We Ship by Monday :  five decisions you can take now
PRESENTED BY CHRISTIAN GISY +

Christian is the CEO of OLX Group, a global leader in facilitating trade. Prior to joining OLX, Christian held multiple C-level roles, leading transformation, growth, and value expansion across a range of industries. He was formerly CFO of Scout24 group, Managing Director of AutoScout24 Group, and was CEO of both Cinemaxx and Autodoc. Christian served as COO at CinemaxX AG, CFO at WaveLight AG, and CFO at VIVA Media AG. He grew his expertise in finance and operations at WestLB Panmure Ltd. and Warth & Klein GmbH.

17:00 - 20:00
Cocktail
A day that zooms in and out. From hands-on demos and real-world applications to a broader view on how AI-first organizations are built, scaled and sustained responsibly.
10:00 - 11:00 KEYNOTE
From assistants to agents to autonomous teams. What we learned from 30K agents in production
EURO BEINAT +

Euro Beinat is the Global Head of AI and Data Science at Prosus, where he leads a team of over 750 specialists driving AI integration across a portfolio spanning 90+ countries. With a PhD in Economics and an MSc in Computer Science, he is a recognized expert in "AI-by-design," teaching AI Governance at INSEAD and holding an Honorary Professorship at the University of Stellenbosch.

11:00 - 11:30 TECH TALK
The innovation journey. Turning AI vision into customer value
ANDREAS MERENTITIS +

Dr. Andres Marentis is the Chief Data Officer Europe at OLX, with over 15 years of experience in data science and machine learning across academia and industry. He has led teams driving innovation in areas such as algorithm optimization, sensor data fusion, and digital marketplaces. A Senior Member of IEEE with over 30 publications and multiple awards, including an IEEE Certificate of Appreciation, he is recognized for his contributions to applied machine learning and data-driven strategy.

11:30 - 12:00 TECH TALK
From Pilots to Production: Operating Model Shifts and Agentic Patterns
MATIAS UNDURRAGA+

Matias Undurraga Breitling is Enterprise Technologist at AWS, guiding organizations through digital transformation and cloud adoption. With 20+ years in entrepreneurship and technology innovation, he specializes in cloud technologies, AI/ML, and data-driven solutions. He previously held senior tech leadership roles at Just Eat, Smood, and Wallee, building scalable platforms serving millions of users.

Slavik Dimitrovich+

The Head of AI Specialist Solutions Architecture at Amazon Web Services (AWS), one of the world's leading cloud computing platforms. In this role, Slavik leads a team of expert technologists who guide enterprise customers through complex AI and machine learning transformations, helping organizations deploy cutting-edge AI solutions at scale across diverse industries. Throughout his career, Slavik has specialized in artificial intelligence, machine learning, and generative AI architectures, with a focus on enabling enterprises to harness the full potential of AI technologies. His expertise lies in translating emerging AI capabilities into practical, production-ready solutions that drive real business outcomes. At the core of his approach is the ability to bridge the gap between advanced AI research and enterprise implementation, ensuring that organizations can leverage AI innovations to transform their operations and customer experiences.

12:00 - 12:30
Extended networking break
12:30 - 13:00 PANEL
Investing for the future
Finding the correct balance between short / long term sucess and creating lasting value
13:00 - 13:10
Inside the OLX Agent : architecture, costs & fallback-to-human
Diego Esteves+

Diego Esteves is the Head of Data Science at OLX, where he leads teams in leveraging machine learning and advanced analytics to enhance the global marketplace experience. He’s recognized for his work in Natural Language Processing (NLP) and automated fact-checking, contributing to open-source projects that aim to improve the trustworthiness of digital information.

Giuseppe Ciotta+

VP of engineering at OLX. Giuseppe focus is on Generative AI and Data Engineering to enhance both seller and buyer experiences, driving innovation and growth across diverse global markets. Previously, he led Engineering at Belvo, a Y Combinator startup building next-gen financial infrastructure for Latam.

Kenny Voong+

Lead Product Manager - GenAI Innovation at OLX, where he spearheads the integration of generative artificial intelligence to redefine the classifieds experience. over 15 years of experience at the intersection of technology, data, and finance. Proven expertise in guiding product development and business strategy, with a strong track record at companies including Amazon.

13:10 - 14:30
Demos with lunch 
PRESENTED BY VARIOUS PROSUS AND OTHERS
14:30 - 15:15 PANEL
The AI-Driven Funnel. How intelligence rewrites marketing and growth

An in-depth discussion with CMOs from Google, Catawiki, and OLX Brasil, exploring how AI unlocks transformative opportunities, poses potential threats, and the strategies to effectively harness its potential while mitigating associated risks.

DAVE WESTERHOF +

Heads Marketing at OLX, leading a team of 100 people across Europe and South Africa. Before joining OLXin 2022, he spent over 15 years in marketing leadership roles at companies like eBay Classifieds, Vistaprint, and Adidas. 

An early AI enthusiast, Dave has been running experiments at OLX since day one, emphasising testing what actually works rather than chasing trends. He regularly collaborates with teams at Prosus (OLX's parent company) and other portfolio companies like Stack Overflow to spot AI opportunities and mitigate potential AI risks across the OLX marketing ecosystem. 

Dave combines practical marketing experience with hands-on experimentation, helping OLX create better customer experiences while staying competitive in fast-changing global markets.

IVANA GRBAVAC +

Lead a marketing team focused on turning Google’s AI innovation into real growth and opportunity across one of the world’s most dynamic regions. I am passionate about empowering businesses and people across CEE with technology that makes a meaningful impact. If you are creating, building, or dreaming big in CEE or beyond, I would love to connect and hear your story.

LAITH KHATIB +

Senior executive with 20+ years’ experience building and leading teams with 360º B2C ownership (including Analytics, Acquisition Marketing, Branding & Comms, CRM, Customer/ User Experience, Pricing & Merchandising, Strategy and LTV maximisation). Rich experience in the e-commerce/ digital space ranging from early stage scale-ups through to multi-billion dollar annual revenues

MARCOS LEITE +

Built OLX Brazil from nothing to becoming the largest used goods, autos and real estate marketplace in Brazil. I first joined as its first CEO at 28 years old to create the classifieds marketplace category in Brazil and built one of the country's strongest brands with more than 60 million monthly users. Upon merger with our largest competitor Bom Negócio (to create a 50/50 JV with Adevinta/Prosus) in 2015, I took the role of COO to drive revenue growth >10x and increase OLX's relevance in Autos and Real Estate verticals.

15:15 - 16:00 Synthesis
The state of AI in 2025. Agents, innovation, and transformation
Gardar Björnsson Rova+

Gardar currently leads QuantumBlack, AI by McKinsey in the Nordics, and oversees data-science and engineering experts across the firm’s locations in the region. While with the firm, he has helped clients set up and drive over 20 technology transformations on everything from setting business strategies to shaping operating models and AI solutions.

KIM BAROUDI +

Senior Partner at McKinsey & Company. I am currently the Global leader of McKinsey Technology and AI. I have previousely been the Managing Partner for Northern Europe (Nordics), led our TMT (Technology, Media, and Telecom) Practice in Europe, our Global Operations & Technology Practice, and our Danish Office.

16:00 - 16:45 PANEL
Operating Model for AI @ Marketplaces: people, process, metrics
Ioannis Zempekakis+

Director of AI & Data Science at Prosus Group, where he leads the development and deployment of scalable artificial intelligence products across a global portfolio. In his own words, he is “currently shaping a better future by leading AI initiatives (including Toqan.ai) for our Prosus customers across the globe — focusing on the intersection of technology, AI, and product”. He’s a frequent public speaker and thought leader, recognized for his work in productionizing AI agents and fostering "AI-by-design" practices in the modern enterprise.

TBD Despegar+

TBD

TDB iFood+

TBD

TBD prosus+

TBD

16:45 - 17:00
Wrapup and Closing
CHRISTIAN GISY +

Christian is the CEO of OLX Group, a global leader in facilitating trade. Prior to joining OLX, Christian held multiple C-level roles, leading transformation, growth, and value expansion across a range of industries. He was formerly CFO of Scout24 group, Managing Director of AutoScout24 Group, and was CEO of both Cinemaxx and Autodoc. Christian served as COO at CinemaxX AG, CFO at WaveLight AG, and CFO at VIVA Media AG. He grew his expertise in finance and operations at WestLB Panmure Ltd. and Warth & Klein GmbH.

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